Solidarity Chain (La Filiera della Solidarietà)
8th December 2017
Our project for the community offers opportunities to the homeless in Milan and supports the Day Center of Ronda della Carità in Lambrate.
Like every year, we wanted to do something meaningful and tangible with the funds collected from those who pay to use the gym in Milan. Thanks to this financing, which the company decided to reinvest, we have created an initiative with a social impact - one that involved various actors, including many of you.
The project took shape, and has achieved great results thanks to our collaboration with Banco Alimentare (Food Bank), Ronda della Carità, the Italian Diagnostics Center and the Bracco Foundation.
In the presence of the City Councillor Pier Francesco Majorino, Fulvio Renoldi Bracco and the President of Municipio 3 (City zone 3), Caterina Antola, the initiative was presented last Friday at the headquarters in Milan.
It is a particularly innovative project because it completely takes care, from a 360-degree perspective, of people without homes or in seriously marginalized situations. Its aim in Lambrate is to create a “chain” of listening and action in order to give the guests of Ronda della Carità new life prospects.
It begins with our financial support for the Banco Alimentare of Lombardy to distribute over 4,000 meals a year to guests of the day center. It continues with paid internships with the company and health care at the CDI: blood tests, cardiology visits and follow-ups with more in-depth assessments. We have also offered psychological care for reintegration into society with Silvia Penati, a company psychologist, as well as training for the Ronda employees on communication, new technologies and fundraising with the Bracco Foundation. In addition, Bracco’s IT department has improved the information technology services of the day center.
A key element of the Filiera della Solidarietà (Solidarity Chain) is the opportunity we have provided to two young people to begin working for the company in Milan through paid internships to receive concrete training. Our company has opened its doors in order to offer a real chance to reintegrate into society.